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BookStore
Here are some of our favorite resources for helping realtors and other real estate professionals in designing and promoting their websites. Come back often as we are going to be adding a number of new sources to help you become a better real estate professional.
Make Your Site Sell
by Ken McEvoy
One of our favorite sources of information for marketing of websites. Over 800 pages of information presented in a format that allows you to jump from section to section at the click of a mouse. This is a “must-have” for you to strengthen your real estate web presence. This books includes hints on promotion, places to go, analysis of the top engines and all the tools to win in the Internet.
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Internet Marketing in Real Estate
by Barbara Cox and William Koelzer
In an easy-to-use format, Cox and Koelzer walk you through a virtual university course in marketing including designing of sites, website positioning and executing an effective marketing strategy. The principles are applicable to any marketing programs of real estate professionals whether those programs are on-line or not. This is a must-have, first to go to source for marketing information.
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